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Amazon SES now helps identify automated open and click events in event notifications

Amazon Simple Email Service (SES) now helps you identify automated email interactions. Open and Click event notifications now include an isBotEvent field that indicates whether the event was likely triggered by an automated system or a human recipient. Customers who publish Open or Click events through a configuration set event destination will now see an isBotEvent field with a value of Likely or

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This announcement reflects ongoing developments in the technology sector that may impact enterprise IT strategy, consumer technology adoption, or industry competitive dynamics.

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