Consumers Distrust Companies With Their Data — but Nearly Half Will Trade It for Rewards, New KashKick Survey Finds
Summary
As consent becomes the deciding factor in a fragmented tracking landscape, new KashKick data puts a number on the "value exchange" model: rewards, not personalization, are what actually earn a yes As consent becomes the deciding factor in a fragmented tracking landscape, new KashKick data puts a number on the "value exchange" model: rewards, not personalization, are what actually earn a yes
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This announcement reflects ongoing developments in the technology sector that may impact enterprise IT strategy, consumer technology adoption, or industry competitive dynamics.
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