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AWS Entity Resolution now supports advanced real-time matching

AWS Entity Resolution now supports real-time matching with advanced matching workflows, enabling customers to match records in milliseconds using complex rulesets through the GenerateMatchId API. Previously, real-time matching was limited to simple rule-based workflows, while advanced rulesets—which support operators like Exact and ExactManyToMany combined with AND/OR logic—could only be used for

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This announcement reflects ongoing developments in the technology sector that may impact enterprise IT strategy, consumer technology adoption, or industry competitive dynamics.

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