Close Launches Chloe, an AI Sales Agent Built Directly Into the CRM
Close, a CRM platform provider, has launched the general availability of Chloe, an AI-powered sales agent that operates directly within its customer relationship management system. The AI agent completed a beta testing phase where it assisted 306 businesses in making over 818,000 calls, demonstrating significant automation capabilities for sales outreach activities. The AI sales agent is now available across all Close plan tiers for customers in the United States and Canada, representing a shift toward embedding autonomous AI functionality directly into enterprise sales workflows rather than requiring separate tools or integrations.
Why It Matters
This launch represents the growing trend of embedding AI agents directly into core business applications rather than offering them as standalone tools. By integrating autonomous calling capabilities into the CRM itself, Close is positioning AI as a native workflow component, which could influence how other enterprise software vendors approach AI integration and potentially reshape sales team operations.
This summary is generated using AI analysis of the original press release. Always refer to the original source for complete details.