Global Study: Fueled by AI, CTV Fraud Schemes Surge 140% Globally

Connected TV (CTV) fraud schemes have surged 140% globally, with artificial intelligence technologies accelerating the sophistication and scale of fraudulent activities, according to DoubleVerify's latest Global Insights report on Streaming TV. The study reveals that cybercriminals are leveraging AI tools to create more convincing fake streaming environments and automate large-scale fraud operations targeting advertisers in the rapidly growing CTV advertising market. The report indicates that AI-powered fraud techniques are enabling bad actors to generate synthetic viewing data, create sophisticated bot networks, and develop more realistic fake streaming applications that can evade traditional detection methods. This surge in CTV fraud represents a significant threat to the digital advertising ecosystem, as advertisers increasingly shift budgets toward streaming platforms and connected TV environments that lack the mature fraud detection infrastructure found in traditional web advertising.