AWS Elemental MediaTailor now provides automatic secure server-to-server integration with Google's ad platforms

Amazon Web Services has enhanced its Elemental MediaTailor service with automatic secure server-to-server authentication for Google's advertising platforms, including Google Ad Manager, Google Campaign Manager, and Google Display & Video 360. The update eliminates the previous manual process where customers had to submit AWS support cases and get added to allow lists to establish authenticated connections required by Google's ad servers for server-side ad insertion capabilities. MediaTailor now automatically detects requests destined for Google's ad platforms and establishes the required secure connections without customer intervention. For Google Ad Manager users, this enables automatic access to Authorized Buyers, Google's real-time ad marketplace, while Google Campaign Manager and DV360 users benefit from improved impression tracking accuracy through authenticated endpoints. The feature is available across all AWS regions where MediaTailor operates at no additional cost, streamlining ad tech integrations for streaming video providers using Google's advertising ecosystem.