Amazon Connect Outbound Campaigns now supports contact priority ordering

Amazon Web Services has enhanced its Connect Outbound Campaigns service with contact priority ordering capabilities, allowing organizations to sequence outbound calls based on up to 10 configurable profile attributes. The feature enables businesses to prioritize contacts for voice campaigns and journey-based voice activities, helping agents focus on high-value customers or time-sensitive opportunities to improve campaign effectiveness and conversion rates. The priority ordering system allows organizations to sort customer segments based on attributes such as customer lifetime value, account tier, or appointment dates. Financial services teams can prioritize outreach to high-value accounts approaching contract renewal, while healthcare providers can ensure patients with the earliest appointments receive priority contact. The system maintains priority ordering throughout campaign execution by ensuring initial dial attempts always take precedence over reattempts. The capability is now available across all AWS regions where Amazon Connect Outbound Campaigns operates at no additional cost. Organizations can implement the feature by configuring sort attributes when building segments in Amazon Connect Customer Profiles, with AWS providing best practice guidance and segment-building documentation for implementation.