Amazon Connect outbound campaigns now supports hourly segment refresh

Amazon Web Services has upgraded its Connect Outbound Campaigns service to support hourly segment refresh intervals, down from the previous 24-hour minimum. The enhancement allows contact centers to update their customer outreach lists throughout the day, enabling campaigns to target newly eligible customers as business conditions change in real-time rather than waiting for daily batch processing. The technical improvement addresses time-sensitive use cases across multiple industries. Collections teams can now initiate outreach to newly delinquent accounts within hours of identification, while healthcare providers can trigger appointment reminders within an hour of new bookings. Multi-step campaign workflows, such as SMS followed by voice calls for non-responders, can continuously enroll new customers throughout operational hours instead of processing them in single daily batches. The hourly refresh capability is available at no additional cost across all AWS regions where Amazon Connect Outbound Campaigns operates. Organizations can activate the feature through the Amazon Connect console or programmatically via API by enabling the Refresh option in their campaign configuration settings.