Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations
Kaltura announced it will showcase its new Agentic Revenue Engagement Platform at Adobe Summit 2026 in Las Vegas, marking the debut of a unified platform that combines intelligent content creation, journey orchestration, and AI avatar-powered engagement capabilities. The platform launch follows Kaltura's recent acquisition and integration of PathFactory, combining the companies' technologies to create what the video technology company describes as a comprehensive solution for transforming static account-based marketing pages into dynamic, conversational experiences. The new platform leverages agentic AI avatars and content intelligence to enable real-time conversations with prospects and customers, moving beyond traditional static content delivery models. By integrating PathFactory's content experience capabilities with Kaltura's video and AI technologies, the unified platform aims to provide enterprises with enhanced tools for personalized customer engagement throughout the revenue generation process.
Why It Matters
This announcement represents a significant evolution in B2B marketing technology, as companies increasingly seek to replace static digital experiences with interactive, AI-driven engagement. The integration of agentic AI avatars into revenue platforms could signal a broader industry shift toward more conversational and personalized customer interactions, potentially reshaping how enterprises approach account-based marketing and customer engagement strategies.
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